Father of the internet Claude Shannon introduced a concept called information content, which refers to the amount of information a piece of data can convey.
Ultimately all big data needs to become small data for it to be useful. Contrary to data industry propaganda, increasing the amount of data from many unique sources and merging that data doesn’t increase the accuracy and certainty of decision making, it increases the uncertainty.
The Belief3 platform only measures and predicts the subconscious beliefs of your target consumer groups, which is the root cause of all behavior. Every critical business decision can be made with 99.5% certainty using our powerfully small belief data set.
Belief3 DATA IS THE ONLY DATA SOURCE THAT IS 99.5% ACCURATE
THE ROI OF BELIEF DATA
More Effective Marketing Spend
Faster / Smarter Product Development
Reduced Customer Churn
Increased Sales Conversion Rates
Avoids Public Relations / Brand Crises
Smarter Mergers & Acquisitions Strategy
PREDICT GROUP BELIEFS SIX TO NINE MONTHS IN ADVANCE
Currently in use by governments to safeguard democratic elections globally, Belief3 cognitive technology hacks the overloaded human brain to predict and influence group beliefs. It bypasses subconscious filters to identify positive and negative triggers that will shift consumer beliefs and change behavior. Belief3 delivers these triggers every week with 99.5% accuracy, predicting customer belief changes 6-9 months in advance, enabling policy makers and companies to test and iterate their messaging, customer experience and product strategies.
“The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” - David Ogilvy
Identify belief change when it happens, replace slow and inaccurate BRAND TRACKING PLATFORMS by measuring the evolving beliefs of an entire category.
Belief3 MARKETING APPLICATIONS
Accurately predict future category beliefs 6-9 months in advance.
Identify new segments by aligning product and brand consumer beliefs.
Unearth specific beliefs around product function, design, formulas, seasonality and pricing.
Test brand messaging and product concepts for market potential / risks.
Maintain AI Agent and SLM fidelity with continuously updated consumer belief data each week.
CLIENT PARTNERS: Belief3 insights have helped Nike create custom messaging that aligned with different women’s empowerment beliefs held in coastal and mid-western cities, guided Ryan Reynolds towards a more effective launch strategy for his Colonoscopy PSA campaign, and instantly identified and mitigated belief altering disinformation for NATO.
Nike created NEW messaging based on the triggers and associated beliefs we revealed. Post message testing showed a positive impact on altering the relatable belief.
For the PSA to be effective and maintain Ryan’s brand health, we recommended first delaying the launch and then adding some footage of Ryan not wearing a mask. The team took it a step further and filmed business partner Rob McElhenney maskless through the same procedure.
Belief3 IS AN APPROVED AI / ML DEPARTMENT OF DEFENSE PARTNER
The Tradewinds Solutions Marketplace is a digital repository of post-competition, readily awardable pitch videos that address the Department of Defense’s (DoD) most significant challenges in the Artificial Intelligence/Machine Learning (AI/ML), data, and analytics space.
All awardable solutions have been assessed through complex scoring rubrics and competitive procedures and are available to Government customers with a Marketplace account. Government customers can create an account at www.tradewindai.com. Tradewinds is housed in the DoD’s Chief Digital Artificial Intelligence Office.
Belief3 WINS 1ST PLACE / NATO INNOVATION CHALLENGE
NATO is adding a new domain in the fight to preserve democracy: the 6th Domain Cognitive. As part of a billion dollar effort to defend democracy in the cognitive domain, NATO conducted a challenge to find the best and most advanced technology. 132 teams submitted technology. Veriphix won 1st place.
