Veriphix + Consumer Science

Consultant, author, and motivational speaker Simon Sinek says in his TED Talk, “People don’t buy what you do; they buy what you believe.” Belief is one of the most powerful forces to affect human behavior, leading to everything from the attack on the US Capitol earlier this year, to the well-known and mind-bogglingly apparent impacts … Continue reading Veriphix + Consumer Science

How Veriphix is Different

Other companies provide data on System 2 thinking: the choices that consumers are conscious of. Veriphix, however, delves into the drivers behind System 1 thinking: the subconscious. To actually move people’s thinking, you need to know their emotional triggers and what motivates change on a subconscious level. Until now, there has been no way to … Continue reading How Veriphix is Different